Amidst the vast realm of home and living brands, FIG Living has emerged as a distinctive player, uniting timeless design with unmatched functionality.
The Birth of a Vision
Founded by the dynamic duo of brothers, Varun Sharma and Sushant Sharma, FIG Living was not just the product of entrepreneurial ambition, but also a shared passion for design and innovation. Both alumni of Delhi University, with Varun pursuing his MBA from Harriot Watt University and Sushant from MICA, Ahmedabad, their combined prowess resulted in a brand synonymous with excellence. Sushant's rich experience in advertising and brand management, combined with accolades like the "Pitch Marketing 30 under 30 top marketers in India, 2022", brought a keen marketing insight to the venture.
A Blend of Tradition and Modernity
At the heart of FIG Living lies a commitment to originality. The brand stands out with its signature touch of Scandinavian design aesthetics, which are lauded for geometric shapes, clean lines, and a love for nature-inspired designs. This influence is harmoniously blended with the vibrancy of India's flora, fauna, and cultural richness.
The brand's motto, "Functionality Inspired Goods," resonates throughout their product range. From decorative lighting that illuminates spaces with warmth and elegance to every intricately designed decor piece, functionality remains paramount.
Sustainability and Ethical Manufacturing
Beyond aesthetics and design, FIG Living takes pride in its ethical sourcing and manufacturing practices. Every product bears the mark of skilled Indian artisans, preserving the nation's age-old craftsmanship traditions. By choosing FIG Living, consumers not only elevate their living spaces but also support numerous families and the rich tapestry of handmade crafts in India.
The brand's unwavering commitment to quality is also evident in its dedication to sourcing certified electricals for its products, ensuring longevity and safety. Their promise is not just a beautiful product but one that stands the test of time.
While FIG Living has established a commendable digital presence with www.figliving.com, the brand is not resting on its laurels. It's set to unveil its first physical store at India's premier exhibition centre, the India Expo Mart in Greater Noida. This venture promises to be an immersive experience for design enthusiasts and homeowners alike.
In the world of home decor, where trends come and go, FIG Living remains steadfast in its commitment to design, quality, and functionality. It's not just about creating beautiful spaces, but also about crafting stories, preserving traditions, and championing sustainability. FIG Living is not just a brand; it's a movement towards better, more thoughtful living.